High Performance Beverage Co. Initiates Product Production

CAVE CREEK, AZ, United States, via ETELIGIS INC., 10/31/2014 – – High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company"), is pleased to announce it has initiated the start of its product production and has retained Allen Flavors to produce a new line of flavors for its Throwdown High Performance Sports Beverage.

Allen Flavors is a world-renowned U.S. proprietary beverage formulation, flavor and ingredient supply company offering its concept to marketplace services for more than twenty-three years. Joey Allen, President and Michel Allen, Vice President founded the company in 1991 with two employees (the owners) in a one room operation. The company remains family owned and operated and has grown to more than one hundred twenty employees and boasts nearly 300,000 square feet of manufacturing space which includes more than 300,000 cubic feet of refrigerated space with drive in drive out access. Their Research and Development Laboratory develops hundreds of unique beverages every year for soft drink, dairy, functional drinks, iced tea, coffee and flavored spirits.

Toby McBride, High Performance Beverage Company CEO, stated, "We are happy to announce that we have begun initial steps for the product rollout of our Throwdown High Performance Sports drink. We are also happy to report that we have retained The Allen Flavors Company in order to create a new line of beverage flavors that will expand our breadth in the market place, once our product hits the retail market.” He also stated, “We look forward to having our new labeling and bottling completed over the next several weeks and are conservatively slating a full production rollout sometime in December. However, we plan on putting out a series of press releases in order to keep our shareholders informed as we grow closer to a full production run.”

As previously stated, the Company recently completed a funding in order to provide the working capital necessary to begin production. The first $500,000 tranche was received and the Company is now ready to focus on bringing their product to market.

For Information on The Allen Flavors Company Please see:

http://www.allenflavors.com/

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company’s filings with the Securities and Exchange Commission.

CONTACT:

High Performance Beverage Co.

Public Relations and Shareholder Information

Joseph M. Vazquez III

Phone: (800) 767-9396

Email: infinityglobalconsulting

SOURCE: High Performance Beverage Co.

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