IRF’s Incentive Invitational at Trump National Doral Miami Hits Record Atten dance and Unveils Unprecedented Research


MIAMI, FL, United States, via ETELIGIS INC., 06/23/2015 – – With attendance at an all-time high, The Incentive Research Foundation (IRF) hosted its 22nd annual Incentive Invitational May 27-31, 2015 at the Trump National Doral Miami.

This highly successful event marked a return to the Doral, the very first venue where the Invitational was held. This year, guests enjoyed the luxurious results of a $250 million restoration of the property—as well as outstanding Invitational keynote presenters and insights into three new research studies.

Purchased by the Trump Organization in June 2012, Trump National Doral has completed a dramatic resort redesign that recaptures the iconic properties’ early grandeur. Every aspect of the resort has been transformed, offering a new generation of style and luxury. Today, the prestigious 800-acre resort boasts a completely new clubhouse, 643 new deluxe accommodations, luxurious event spaces, premier dining, four championship golf courses plus all new re-imagined recreational amenities.

The 2015 Invitational featured the largest attendance to date, with over 200 incentive travel buyers who represented over 60,000 corporate meetings and incentive travel events among the 420 participants. IRF sponsorships sold out five weeks in advance for the first time in the event’s history. The Incentive Invitational is the IRF’s most important annual fundraising activity for research surrounding motivation and incentives.

“This outpouring of enthusiastic participation has even exceeded our high expectations for the Invitational,” says Melissa Van Dyke, President, Incentive Research Foundation. “It provides a valuable opportunity for people to cultivate new relationships and solidify existing business contacts—as well as benefit from exciting new research and collaborations.”

One of the key components of the Incentive Invitational is a slate of educational sessions that highlight recent IRF research and provide actionable, usable data on incentives and motivation. Attendees also have the opportunity to relate the research to their own experiences and practices through roundtable discussions.

During the Education Day sessions, findings of three new research papers were previewed: Insights into the Changing Role of DMCs, Insights into the Changing Role of Procurement, and Motivating Multiple Generations. The full papers are slated to be released to the public later in the year.

The keynote discussions were led by:

Mike Walsh, CEO of Tomorrow, a global consultancy on designing business for the 21st century. Walsh advises leaders on how to thrive in this era of disruptive technological change, with clients who include many of the global Fortune 500.

Daniel Leidl, PhD, Director of Organizational Development and Human Capital at PRG. Leidl has worked extensively with organizations to enhance leadership, camaraderie and culture—and has written for publications that include The Washington Post, Fast Company and HBR.

John Bukaty, is a popular American artist, renowned for his portraits of musicians and athletes. Whether it’s the enjoyable chaos of a music festival or the intense competition of a college basketball game, Bukaty translates these singular sights onto a canvas using a self-taught method of blurred lines and vibrant colors.

About the IRF:

The Incentive Research Foundation ( ) funds and promotes research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use, and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance.


Jon Lieb/Anita Bell

IRF Media Relations


SOURCE: The Incentive Research Foundation

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